How To Stay In The Business ?

In the process of staying in business, it's important to remember the basics - and execute them as often as needed:

1. Don't overlook the small things.

Often times, we run so fast that we forget the smaller details. Promptly returning emails and voice mails, adding that follow-up to the calendar after coming back from a sales meeting or following through when you tell someone you’ll do something are all tiny steps in the grand scheme of things - but they're important ones. Try to come up with an accountability system for you and your team. This should help to keep everyone on-time and on-track.

2. Identify and serve the needs of your clients.

Whether it's over the phone, through an email, or overheard on a social network you should always be listening to the needs of your clients. Pay careful attention to feedback and special requests. Once identified, put together a robust plan to meet and exceed those needs. You shouldn't look at this as a one-time event, but rather a moving target. Needs will change over time and if you're paying attention, your customers should remain satisfied.

3. Offer some kind of free resource.

Let's face it. We all love getting something for nothing. Offer your clients a valuable resource, such as a white paper or help guide. Extend the shelf life of this resource by serving it up on your website, blog and social media outlets. You'll find that if it draws enough attention, it'll be shared by people with the similar interests - which could lead to new business opportunities. This is by far one of the easiest and most cost-efficient ways to reach new, larger audiences.

Credits: https://www.forbes.com/sites/seanrosensteel/2012/08/30/want-to-stay-in-business-remember-the-basics/#ec0af6913325